Twinlab

CleanSeries Brand System

CleanSeries brand reel — packaging lineup on orange

Creative Direction — Brand Identity — Packaging

A visual revolution for natural sports nutrition.

Overview

CleanSeries needed a brand system bold enough to stand out in the supplement aisle while staying true to its natural-ingredient promise — identity, packaging, and motion built as one system.

CleanSeries environment photography
CleanSeries product motion study
CleanSeries packaging detail
CleanSeries product lineup
CleanSeries vertical product film
CleanSeries packaging front
CleanSeries brand application
CleanSeries campaign film

Logo System

CleanSeries primary logo

Primary Lockup

CleanSeries secondary logo

Secondary Lockup

CleanSeries brand mark

Brand Mark

Brand Colors

PANTONE 1505 C

CMYK 0 65 100 0

RGB 247 112 29

HEX #F7701D

PANTONE 143 C

CMYK 0 30 60 0

RGB 245 178 111

HEX #F5B26F

PANTONE Cool Gray 8 C

CMYK 0 0 0 45

RGB 152 153 155

HEX #98999B

PANTONE 298 C

CMYK 65 0 5 0

RGB 46 189 234

HEX #2EBDEA

CleanSeries motion piece one
CleanSeries motion piece three
CleanSeries motion piece two
CleanSeries photography backdrop
CleanSeries overlay film
CleanSeries packaging shot
CleanSeries tall packaging shot