NBC Peacock

Content Pipeline

Peacock content pipeline reel

Creative Direction — Design Systems — UX

Building a CMS and design system to eliminate marketing bottlenecks.

Overview

Peacock’s marketing volume was outrunning its production pipeline. A CMS-driven design system turned one-off requests into templated, on-brand output — cutting turnaround from days to minutes without flattening the creative. I was NBC’s primary creative partner, working directly with their executives.

Peacock design system
Peacock marketing creative
Peacock content pipeline film
NBC Peacock content pipeline screens
NBC Peacock interface screen, top
NBC Peacock interface screen, bottom
Peacock design system application