Adobe
Adobe for Business
Creative Direction — Design Systems — Web Design
Redesigning the front door of Adobe’s business platform.
Overview
Strategic redesign of Adobe’s Experience Cloud homepage — today’s business.adobe.com, Adobe for Business. The front door to a suite too big to introduce all at once, rebuilt to route visitors toward what they actually came for.
The Thinking
The old front door was heavy on content that said very little. User testing said the quiet part plainly — visitors wanted to know how the platform solved their problem, and visuals that carried that story. The redesign answered with data-driven storytelling and a solution finder built with the UX team.
