Adobe
Digital Trends Report
Creative Direction — Campaign Design — Motion
Converting a static research report into a revenue-driving campaign.
Overview
Adobe published the Digital Trends Report annually and needed a campaign that extended its reach beyond the report itself. The visual system translated complex data into an accessible digital format, supporting demand generation.
The Thinking
Digital Trends reset to zero every year — nothing carries over except the expectations. Each year’s look was designed in negotiation with the platform, with motion as the signature lever: the way to make a page feel alive inside the dev limits without costing search visibility.
The biggest campaign we ran all year.
