Twinlab
Fuel
Creative Direction — Brand Identity — Packaging
Premium brand identity. Tight budget. Full retail rollout.
Overview
Fuel had to look like it cost ten times what it did — on shelf, in motion, and across a full retail program. Sharp constraints shaped a lean, high-contrast system that scaled from label to campaign without breaking stride.
Brand Logos
Primary Lockup
Secondary Lockup
Brand Mark
Brand Colors
PANTONE Orange 021 C
PANTONE Black C
PANTONE Cool Gray 8 C
PANTONE Warm Gray 1 C
