Twinlab

ProSeries Rebrand

Creative Direction — Brand Identity — Packaging

From commodity supplement to premium performance brand.

Overview

ProSeries competed on price because nothing about it said otherwise. The rebrand rebuilt the visual case for premium — a disciplined mark, confident packaging, and a system that holds up next to the category leaders.

Brand Logos

Primary Lockup

Secondary Lockup

Brand Mark

Brand Evolution

Refreshed

Legacy

Brand Colors

PANTONE 1795 C

CMYK 0 96 93 2

RGB 210 39 48

HEX #D22730

PANTONE Black 3 C

CMYK 0 0 0 96

RGB 43 43 43

HEX #2B2B2B

PANTONE Cool Gray 8 C

CMYK 0 0 0 45

RGB 152 153 155

HEX #98999B

PANTONE Warm Gray 1 C

CMYK 3 3 8 2

RGB 232 228 218

HEX #E8E4DA